From Mommy Underground
It is no secret the mainstream media is liberally biased, portraying the issues of the left as those of all Americans.
Television shows, commercials, and of course, network news outlets continually push the envelope to develop storylines in which the entire country is for progressive change, feminism, and “alternative” lifestyles.
Meanwhile, conservative women are rarely portrayed as central characters in the media, and if they are, it is often in a negative light.
Investment Watch Blog stated:
Left wing women are showered with praise in the media, while right wing women are harshly censured. During the 2016 Presidential Election, Hillary Clinton and Melania Trump were treated very differently. Distasteful liberal bias reared its ugly head, once again.
We only have to look at the recent presidential election where Hillary and Bill Clinton were glorified as an American family dynasty who could be the only option for repairing the issues of our divided nation.
While President Trump’s every word and move was scrutinized and portrayed in a negative light, the Clintons were beyond reproach in the mainstream media.
Melania Trump was critiqued at every turn for her choices in raising her child, her background, and even the clothing she wore on the campaign trail, even though she is the picture of a strong, conservative woman with no skeletons in her closet.
Alternately, Hillary was protected and lauded by the media, despite her criminal activities, her dishonesty, and the scandals which for so many years have plagued her and her womanizing husband.
Advertising Age reports on a recent study conducted on the portrayal of conservative women by the liberal media:
Conservative white women are actually the most likely to say they don’t see themselves in the women featured in TV, movies and advertising, the study found.
A&E Networks spent two years analyzing 440 ads and surveying 6,837 women to understand how they see themselves in media and give marketers more insight into how to capture their dollars.
The biggest takeaway is that political perspective shapes women’s receptivity to advertising more than age, race or ethnicity, said Marcela Tabares, senior VP-strategic insights, ad sales, A&E Networks. That’s because political differences reflect deeper division in moral understandings, she said.
Certainly, amid this politically charged climate, it has become increasingly important for marketers to understand how to speak to those audiences who feel they are being under-represented in media. And the idea of womanhood and feminism has become an especially polarizing topic, including among women.
According to the study, those who identified as conservative want to see more women interacting with men, women in traditionally female roles and women who appear happy with their current situation.
Liberal women want to see more LGBT representations, ethnic diversity and women in situations without men.
Sadly, the worst offenders are often television shows and media publications, like magazines, which are produced by, and geared towards, women.
The Daily Signal reports:
Injecting conservative values into the cultural mainstream is a battle, especially for women’s issues in popular, female-geared media like magazines. Liberal ideology has attracted the female presidential vote—and the female magazine—for years.
To the liberal feminists in mainstream media, a conservative woman’s opinion can’t possibly be legitimate. Unfortunately, those outlets often carry the loudest megaphones for women’s issues in elections – and seem to have little regard for those who identify as conservative or pro-life.
So, why the growing liberal bias against conservative women?
Fortune magazine reports that when economist Daniel Sutter examined the question of how a liberal media can persist in a free market, his most convincing explanation was that journalists themselves, and the type of person who aspires to journalism, are almost uniformly of a liberal disposition. “People with the talent, temperament, and personality to be journalists might also be inclined toward liberal political causes,” he writes.
News outlets and television networks often hire liberal-leaning writers and journalists. And the large companies that advertise on the networks and bring in profits are often left-leaning themselves.
However, the reality is that conservative women are strong leaders, often balancing home and family commitments and preserving traditional values for future generations — and it is time the media recognizes them for their vital role in America today.