Thomas B. Edsall MAY 11, 2016
http://www.nytimes.com/2016/05/11/opinion/campaign-stops/how-many-people-support-trump-but-dont-want-to-admit-it.html?smid=fb-nytimes&smtyp=cur&_r=2&mtrref=www.facebook.com&gwt
In a detailed analysis of phone versus online polling in Republican primaries, Kyle A. Dropp, the executive director of polling and data science at Morning Consult, writes:
Trump’s advantage in online polls compared with live telephone polling is eight or nine percentage points among likely voters.
This difference, Dropp notes, is driven largely by more educated voters — those who would be most concerned with “social desirability.”
These findings suggest that Trump will head into the general election with support from voters who are reluctant to admit their preferences to a live person in a phone survey, but who may well be inclined to cast a ballot for Trump on Election Day.
