For Immediate Release
Ives Release New TV Ad: Step Up
September 10, 2020 – US House candidate (IL-06) Jeanne Ives released her first campaign ad of the 2020 election, Step Up, this morning to introduce herself to suburban voters.
In the ad, Ives, a West Point graduate, mother of five and former state legislator, illustrates her record of stepping up through the imagery of the different shoes Ives has worn in service to her country, community and family: jump boots at West Point and in the Army, running shoes as a coach, and high heels as a legislator.
Ives concludes the ad by emphasizing her record of independent leadership, saying, “When you need me, I always step up.”
A :30 second version of the ad will run on cable in the Chicago Media Market – Watch the ad here.
A :60 second version of the ad will run on Ives social media channels – Watch the ad here.
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Transcripts:
Step Up – TV Version, :30 Seconds
A journey of service starts with one step.
I took my first step in jump boots, serving my country in the Army – just out of West Point
In the Statehouse, I traded my boots for heels to bring both parties together, battle corruption and protect taxpayers.
Now, I’m stepping up to grow our economy, and to get our nation working again;
To build on the promise only American can keep.
I’m Jeanne Ives,
When you need me, I always step up.
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Step Up – Digital, :60 Seconds
I’m Jeanne Ives.
Want to know why I’m running for Congress?
Walk a mile in my shoes.
A journey of service starts with one step.
I took my first step in jump boots, serving my country in the Army – just out of West Point.
Then I traded my Army boots for athletic shoes, coaching cross country and raising my kids.
But duty called again.
I stepped into heels, and a new job.
In the Statehouse, I battled corruption wherever I found it;
Protected taxpayers with every vote;
And reached across the aisle to work for you.
Now, I’m stepping up for a new fight:
To save this country from those who would destroy the values that forged our nation and make it strong;
To rebuild our economy;
And to get our nation working again – to build on the promise only America can make and keep.
I’m Jeanne Ives.
When you need me, I’ll always step up.
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